Tightly Bound
Bound by one colour
A launch campaign for a night concentrate, told through braided cord, warm light and amber tones.
The campaign was created for SOLVANE Night Repair Concentrate. The brief was to present the product, its amber formula and its packaging through one consistent visual direction.
A braided cord was used as the main set element, wrapping around the tube in the opening image and appearing more loosely throughout the series. Warm directional lighting and a restricted bronze and amber palette kept the product consistent across every composition.
The final campaign combines product portraits, packaging shots and close details of the serum texture. Each image highlights a different part of the product while maintaining the same materials, lighting and colour palette.
