Model in a wide-brimmed white hat and shirt, with a red glove against a black background.Model in a wide-brimmed white hat and shirt, with a red glove against a black background.
Maison Vela
2026

Red Handed

Fashion
Art direction, Styling, Photography

One gesture, one colour

A fashion campaign in red and white, with red repeated through makeup, accessories and styling.

Red Handed was created as a fashion campaign built around a limited red and white palette. The brief was to connect a series of different looks through one consistent visual direction.

The campaign was photographed in a light grey studio setting using controlled poses and minimal set elements. Red was repeated through makeup, accessories and styling to link the individual images.

The final series moves between close portraits, cropped details and full-body compositions. Each image works independently while remaining clearly part of the same campaign.

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Editorial
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Woman in a white bathrobe and pink hair rollers reading a newspaper in a traditional hotel room.